Financial report analysis Essay Example | Topics and Well Written Essays - 4750 words - 1

Financial report analysis - Essay Example The public limited company is traded at Australian Securities Exchange. Billabong International Limiteds core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9, DaKine and RVCA brands. Major competitiors for the firm include Addidas, Nike, Puma and Ripcurl. The company has approximately 6000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange. Billabong Internationals products are licensed and distributed in over 100 countries (in approximately 11,000 doors), of which the major revenue sources are through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. The products are distributed through specialised boardsports retailers and through the Companys own branded retail outlets. T he Companys brands are marketed and promoted internationally through its association with high profile professional athletes, junior athletes and events. Billabong is Australia’s largest surfwear manufacturer with product categories spanning into Garments, Accessories, Collections and Wetsuits; and is country’s largest. In 2010, as a result of international and regional economic crisis, foreign currency fluctuations, increased competition (growth of vertical private label brands) and supply chain pricing pressure.