Tablets industry analysis research Essay Example | Topics and Well Written Essays - 4000 words

Tablets industry abridgment research - Essay ExampleThe globally competitive nature of the modern business environment makes it genuinely relevant for companies to put in a lot of efforts into their merchandising. This is because through marketing, they are presented with opportunities that make it possible for them to trace the right people within the competitive market who can be strategically presented with what the company has (Kotler and Keller, 2009). market also sets the pace for companies to develop the best forms of strategic options that help in making them competitive as against their core competitors with whom they are in the same market with (Adcock, Halborg and Ross, 2001). With this said, it will be appreciated that marketing is a very broad and relatively generalized concept for any company. It is for this reason that aspects of marketing must be clearly defined in order to make the most of the concept. In this paper, two very valuable areas of marketing are foc used and these are market analysis and industry analysis. Market and industry analysis can be said to be part of the overall research and development (R&D) component of marketing where companies get to study and understand their market and the industry within which they operate in a bettor way through critical evaluation of market and industry variables (Kotler and Keller, 2009). In this paper, some of the areas that are accustomed include product category, market segmentation, competitors, and product positioning.