The Spaces Of Consumption And The Developments Of Modern...

How Desire is constructed within the spaces of consumption and the developments of modern consumerism. Desire has helped build and form what we know today as the modern department store. The idea of wanting something you don’t already have has continually been a driving factor of modern consumerism. Many aspects have influenced consumerism and desire; visual displays within the large windows of department stores have constructed the way in which we desire and consume goods. A window display works by drawing a consumer in towards a store showing them items that they do not necessarily need but have a desire or a want for, leaving a consumer with a want to go inside and purchase the items of which they desire. The interior displays and layouts also influence consumerism and desire. Within the spaces of consumption itself have major impact on the way in which we shop; they are designed to lead us around a certain path, and place similar items next to each other to tempt us into buying more. Although it has been discussed that â€Å"in the late eighteenth century Oxford Street had already been described as a ‘dazzling spectacle’ of ‘splendidly lit shop fronts’ and ‘alluring’ and ‘handsome’ displays. (Nova, M, 1996, Page 46) it’s not really until the nineteenth century that the link with consumerism and desire has been considered to have be fully connected. This could be due to the historical and class divides of the years leading up to the late eighteenth early nineteenthShow MoreRelatedConsumerism: A Big Part in Modern Human Life1964 Words   |  8 Pagesare clearly depend on visual language and easily swayed by it, it is especially evident in consumption activities that focuses on images and symbolism, and more so in than modern era than in any other. Consuming became part of the modern life, or perhaps it was modernity that was actually brought by consumer culture. Consumerism turned out to be a big part in modern human life, the modern form of consumption brings with it the promise of a good life and good feelings; that is probably why it becameRead MoreRise Of American Theaters And Consumerist Desires1594 Words   |  7 Pagesso-called picture palaces in the United States, new spaces of consumerism were forged that focused on enlightening the average spectator as movie moguls such as the notable Samuel â€Å"Roxy† Rotahfel who envisioned a specific function for all major theaters. Consequently, I would argue that these new spaces of consumerism transformed and transfixed its audiences architecturally (looking at the physical space of the theater) and psychologically (reading space as consumerist fantasy) in Roxy’s picture palacesRead MoreAmerican Rock N Roll Essay1578 Words   |  7 Pageskeep up with current styles while still maintaining appeal to the young people. Both during and after this period of pop and consumerist development, a change in designoccurred. The American design profession was developed in the late 1920s when people realised that an aesthetically pleasing product resulted in an increase in sales. As pop culture and consumerism started to set in place in the 1950s, visual appearance and style became tools for communication to others about yourself. This became evidentRead MoreModern City And City Of Ancient China801 Words   |  4 PagesHangzhou, the capital and largest city of Zhejiang Province, in Eastern China. Hangzhou is a mix of Garden City and Modern City. In the Southern Song Dynasty, Hangzhou was the capital city of Ancient China. The long, rich history and cultural connotation make Hang prominent, as well as a necessary terminus of the Grand Canal. Nowadays, Hangzhou keeps its rich historical elements, also developments with modernization construction. Back to my home description, my family moved to an apartment, named YinmaRead MoreThe Consumer Society Essay3590 Words   |  15 Pagesculture of consumerism poses a profound threat to the freedom and individuality of the consumer. In response to this claim, the essay will argue that Marcuse has been right in arguing the advertising and consumerisms aims to manipulate the consumer’s consciousness. Furthermore by taking an existentialist approach it will argue that society ultimately chooses their own path and consents to their own destiny. It also takes into consideration that in the contemporary society consumerism is omnipresent;Read MoreThe Principles And Values Of Society966 Words   |  4 Pagesinstitutions within our societies. Social and cultural institution consist of organisations and structured groups of individuals that impose characteristics and rules of the society on those that live within that society. Different institutions in modern societies regulate individuals actions and thinking through one or more mechanisms, defining moral rules, communicating and clarifying them and enforcing them. Often it is the role of Government and associated institutions to communicate, clarifyRead MoreSocial Media s Influence On Modern Consumerism1272 Words   |  6 PagesSocial media’s prevalent influence on modern consumerism has benefited the producer, whether lar ge conglomerates or small businesses, and has provided better consumer protection for the global market. Political, Economic, and Social Power in Communication Prior to analyzing the role social media has on an increasingly more global consumer culture, it is important to study and recognize the causes for the United States’ growing prosperity and the underlying trends that begin to emerge. The UnitedRead MoreStarbucks Vs. Tim Hortons Essay1210 Words   |  5 Pagesbase. Corporations draw upon established systems of meaning, selling consumer’s values and beliefs back to them in the form of a brand. This process is not unidirectional, operating simultaneously through individual consent and participation. In our modern, neoliberal market place, notions of individuality have positioned â€Å"the choosing self at the center of consumer culture†, and individuals seek self-fulfillment and satisfaction from â€Å"active lifestyle choices† (Arvidsson, 2001, p. 48). The self hasRead MoreGlobalization of Consumer Culture Essay1937 Words   |  8 Pages What is the global consumer culture? This term relates to the trends of the ‘developed’ countries and the growing consumption patterns that have been formed by transnational corporations (TNCs). A TNC can be defined by as a corporation that operates in different countries or areas of the globe to be able to maximise business processes. These corporations now operate as if the world had no borders, choosing areas of the globe that are most suited to their practices. This then relatesRead MoreThe Industrial Revolution Of The Middle Class Essay1854 Words   |  8 Pagestrade was required. The concept of active buying was therefore transformed and passive shopping became the future. The new ways to shop became a revolution in itself, contributing to all aspects of consumerism, mass production and industrialisation in society. Defined by the Oxford Dictionary, consumerism is â€Å"the protection or promotion of the interests of consumers.† The initial conce rn for building sales and providing ease for shoppers employed by department stores allowed the ability to develop